浅析我国典C2C网站淘宝、拍拍、卓越.docVIP

浅析我国典型C2C网站淘宝、拍拍、卓越 内容摘要：随着社会的进步和科技水平的高速发展，C2C网站购物逐渐兴起。各个C2C网站也在中国发展开来，现在，中国C2C购物网站已经进入中国越来越多的人的生活当中，并且各大C2C网站已经呈激烈竞争的态势。目前中国C2C网上购物市场方兴未艾，发展前景看好，随着互联网的进一步普及和对网上购物了解程度的增加，C2C网上购物市场还将持续增长。淘宝网（）是国内领先的个人交易网上平台，是国内最大的C2C网上购物站点。由全球最佳B2B公司阿里巴巴公司投资4.5亿创办，致力于成就全球最大的个人交易网站。自2003年5月10日成立以来，淘宝网基于诚信为本的准则，从零做起，在短短的半年时间，迅速占领了国内个人交易市场的领先位置，创造了互联网企业的一个发展奇迹，真正成为有志于网上交易的个人的最佳网络创业平台。本文从淘宝网的成功来讲述中国C2C网络交易市场的环境，并且使读者了解淘宝的历史，了解淘宝是如何发展并且走向成功。还重点介绍了淘宝取得成功的重要支付软件淘宝支付宝，予以读者更加深入的了解淘宝的发展思维和成功之道。 关键词：购物网站 电子商务 淘宝 Briefly Analyze the Typical C2C Website Abstract: With the advancement of our society and technology has developed rapidly, C2C website is gradually on the rise too. All Chinese C2C website is opened to development, Chinese C2C shopping websites have entered China more and more peoples lives and major C2C websites have keener competition. It is not difficult to find individual e-commerce have begun to be living in the community an important way. TaoBao is the leading online platform for personal transactions, is the nations largest C2C online shopping site. Since May 10, 2003 since the establishment of TaoBao integrity based on the criteria from scratch. In a short span of six months, and quickly occupied the domestic market of personal transactions ahead. Created an Internet business development miracle, really become interested in online transactions personal best entrepreneurship network platform. Chinese C2C website other strength difference far from the site to develop and grown to become Chinese largest C2C website. Highlights the Amoy Po important to the success of the pay-payment software Amoy treasure readers to be understanding of the development of Amoy-thinking and success more in-depth Key words: shopping website Electronic-commerce TAOBAO 目 录 一、电子商务环境 1 （一）世界电子商务背景 1 （二）中国的C2C市场的状况和前景 1 二、淘宝的发展过程 2 （一）淘宝的诞生 2 （二）淘宝的发展 2 （三）淘宝的成功保证-----支付宝 3 三、淘宝的市场策略 5 （一）淘宝的市场分析 5 （二）淘宝的用户服务功能 5 （三）淘宝的广告市场推广策略 6 （一）淘宝的成功经验 7 （二）淘宝的不足之处以及建议 7 参考文献 8  浅析我