职业与领导力.docVIP

Why this CEO believes an MBA is worthless 这位CEO为什么认为MBA一文不值？ The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What advice would you give someone looking to start their own business?” is by Tien Tzuo, CEO of Zuora. 领导力内部网络是邀请最有智慧、最具影响力的商界人士及时回答职业与领导力问题的在线社区。本期我们的问题是“你会给计划创业的人什么建议？”以下为祖睿科技CEO左轩霆的回答。 The first piece of advice I would give anyone starting a new business is to forget everything they learned in business school. Or better yet, don’t go to business school. Why? Because right now we are going through a once-in-a-century transformation in business that is throwing out all the existing rules. And that includes everything that the MBA programs are currently teaching their students. Don’t believe me? Let’s look at how business has been taught for the past 100 years. It is a truth universally acknowledged that the fundamental goal of business is to create a hit product. You then sell as many units of that product, thereby spreading your fixed costs over as many units as you can, and you compete on margins. Well, in my opinionthat’s all worthless. Those days are gone. 我要给所有创业者们的第一条建议是：忘掉他们在商学院所学的那些知识。或者，干脆不要读商学院。为什么？因为目前，商界正在经历百年一遇的大变革，现有的所有规则都将被打破，其中包括MBA课程教授的所有知识。不相信吗？我们不妨回顾一下商学专业的过去100年教学方式。商业的基本目标是创造一款拳头产品，这是举世公认的事实。然后你要销售尽可能多的产品，最大程度分摊固定成本，为获得利润而展开竞争。但在我看来，这种观念一文不值。时代已经不同了。 If you’re starting a new business today, it’s highly doubtful that you’re selling a physical product on a per unit basis. You are probably launching something online in order to deliver great services, not sell widgets–think of all the new delivery services like Instacart, BloomThat, Washio, or PostMates. This is because the world is shifting from selling products to selling subscriptions, and in the “subscription economy, ” companies are focused on generating recurring revenue. So it’s not about the price of the product and