国.际会议市场演示文稿.pptVIP

International Meetings Market国际会议市场 M I = Incentive Travel Programmers 奖励旅游 C E SITEThe Society of Incentive Travel Executives奖励旅游管理者协会 The KEY word for Incentive Business奖励旅游的关键字 Reward 报酬 Award 奖品 Recognition 赞誉 Motivation 激励 Incentive Awards 奖励 In 1997, US companies spent US$22.8 bn on “Incentive Travel” and “Merchandise” to motivate consumers, employees, dealers and sales people as a means of improving performance. 1997年，美国公司在“奖励旅游”和“商品” 上花费了228亿美元，以激发消费者、雇员、经销商和销售人员，作为提高成绩的手段。 Out of US$22.8 bn, at least US$3.5 bn was spent on incentive travel. 228亿美元中，至少35亿美元