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a cas study
5. Case study
This case study is taken from a real-life translation commission. The ST in question is Cooking for Beginners, an illustrated book of varied recipes to help British children aged 10 and over learn to cook. TTs were to be produced in a range of European languages for sale abroad; however, in order to keep costs down, the many illustrations were to be retained from the ST.
插图:
Following Nord’s terms above, it is clear that the kind of translation involved here is instrumental: the resulting TT is to function in the target culture as an independent message-transmitting text, with the TT receivers using it to learn how to cook.
- The ST-TT profiles in the translation commission would be as follows:
The intended text functions: The ST has an informative function, transmitting information about cookery and specific recipes. It also has an appellative function, since it is appealing to children to act on what they read. TT will be function-preserving as far as is possible.
The addressees: The ST addressees are probably both the British children aged 10 and over and their parents (or other elders), who are likely to be the purchasers of the book. Many of the recipes also presuppose some assistance from an adult. The TT addressees are the TL children aged 10 and over and their parents ( or other elders).
The time and place of text reception. The ST was published in the UK in 1998. TTs were to appear in Dutch, French, Italian and Spanish over the period 2000-01. The time difference is, therefore, of little importance.
The medium. The ST is a printed paperback book of forty-eight pages with many photographs and illustrations on each page. The TTs are to follow the same format, i.e. the words of the TL simply replace the SL words but the illustrations remain the same.
The motive. The ST has the purpose of teaching British children the basics of cooking in an entertaining way using tools and ingredients that are readily available. The TT has the purpose of doing
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