新浪网电子商务实践e-BusinessPracticeofSina.com幻灯片.ppt

99-5-4 新浪网电子商务 99-5-4 新浪网电子商务 新浪网电子商务 新浪网电子商务实践e-Business Practice of S 国内电子商务状况 e-Business in China Sinamall- 打造 T 型电子商务平台 builds T-style e-Business platform SINAmall— 打造 T 型电子商务平台 SINAmall-builds T style e-business platform 基础平台Fundamental Platform 行业支柱：专业B2C网站和传统企业 Industry Backbone: specialized B2C website and traditional enterprises 涉及IT.电子产品.音像.图书.票务.鲜花礼品.休闲旅游.体育等十几个行业领域 Involved in the fields of IT, electronic products,audio-video,book, tickets,flowers,present,traveling,sports etc. SINAmall— 打造 T 型电子商务平台 SINAmall-builds T-style e-Business platform 新浪网电子商务实践 周 树 华Zhou Shuhua -GM of Business Division Enterprise Product Sina Corp- 加入 WTO 后的机遇和挑战 The challenges and opportunities after China’s WTO entry 新浪网电子商务实践 e-Business Practice of S 国内电子商务状况 e-Business in China 虽然Nasdaq遭受重挫,中国的电子商务仍保持持续增长 e-Business still keeps continuous growth despite Nasdaq crash IDC预测：2004年中国电子商务交易将达到260亿美金，位居亚洲电子商务市场第三 IDC predicted the e-Business deal was to reach U$ 26 billion in 2004, ranking the 3rd in Asia IDC prognosticate (单位：亿元，CCID提供) B2C交易金额 (亿元) 国内电子商务状况 China e-Business Overview 数据来源：CCID 国内电子商务状况 Overview e-Business in China 2001年，B2C由“概念偏好”转向“务实”。持续运营的网站由700家淘汰为200家。 B2C transferred from a good concept to practical operation, with 700 website reducing to 200 now. (数据来源：cnnic) 2001年，B2C电子商务环境进一步改善 e-Business environment for B2C, has been gradually improved 网民参与电子商务程度，提高了10个百分点 10% more internet users participate in e-Business 2001年企业上网比例比2000年提高一倍，传统企业和产业资本加深与IT企业的合作 2001 witnessed more enterprises on line by one fold and deeper engagement of traditional industries into IT field B2C业务的外部环境，包括支付和配送服务逐渐完善 The external environment for B2C, including payment and delivery services, has been gradually improved 经济全球化趋势，加快了技术引进和商业合作A more globalized economy has accelerated know-how introduction and business cooperation. Service Business