房地产企业品牌价值评估方法比较.docVIP

内 容 提 要 由于对企业品牌资产构成要素的界定不同，房地产企业品牌价值的评估方法多种多样。本文从品牌资产、房地产企业品牌价值评估特点等方面入手，在介绍四大类，八小点评估方法的同时，对各种方法的联系与区别加以分析，从而指出一个国际通用的房地产企业品牌价值评估方法：英特企业品牌计评法。 关键词：品牌资产 房地产 评估方法 Abstract Because of the corporate brand asset definition of the different elements the real estate business has a variety of brand value assessment method.This paper beginning with brand equity, brand valuation characteristics of the real estate and other aspects.The author introduces four categories and eight small point assessment methods.At the same time, She analyzes the differences and contacts among various methods.In t