市营资料——私人整理.docVIP

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” “对观念、产品及服务进行设计、定价、促销及分销的计划和实施的过程，从而产生满足个人和组织目标的交换。” Simply put: Marketing is the delivery of customer satisfaction at a profit/meeting needs profitably. 简单说，营销是有利润地传送顾客满意度/有利润的满足需求。 Needs describe basic human requirements such as food, air, water, clothing, shelter, recreation, education, and entertainment. Needs become wants when they are directed to specific objects that might satisfy