13costsproduction.pptVIP

13 The Costs of Production The Market Forces of Supply and Demand Supply and demand are the two words that economists use most often. Supply and demand are the forces that make market economies work. Modern microeconomics is about supply, demand, and market equilibrium. WHAT ARE COSTS? According to the Law of Supply: Firms are willing to produce and sell a greater quantity of a good when the price of the good is high. This results in a supply curve that slopes upward. WHAT ARE COSTS? The Firm’s Objective The economic goal of the firm is to maximize profits. Total Revenue, Total Cost, and Prof