BUA北京联合大学.ppt

incentive n. — encouragement to greater activity, motivating factor, stimulus Cf. incentive vs. stimulus Incentive means a stimulus to action, but incentive applies to a cause which encourages action or activity while stimulus refers to something, either physiological or psychological, that causes a reaction or growth. Examples: Our bonus payments provide an incentive to work harder. Tax incentives have been very effective in encouraging people to save or invest more of their income. The tip of the tongue is sensitive to salt and sweet stimuli. Foreign investment has been a stimulus to t