2016旅游企业战略管理概述.pptVIP

罐子里装：水、沙子、石子、鹅卵石；要求比例最合适，品种最齐全。 林林总总的事件可以按重要性和紧急性的不同组合确定处理的先后顺序。 处在哪一发展阶段，就要完成哪个阶段应完成的事；否则，时过境迁就很难有机会补救。 为什么要学习战略管理 企业战略管理是企业在宏观层次通过分析、预测、规划、控制等手段，实现充分利用本企业的人、财、物等资源，以达到优化管理，提高经济效益的目的。 教材内容简介 阅读 Once there were two company presidents who competed in the same industry. These two presidents decides to go on a camping trip to discuss a possible merger. They hiked deep into the woods. Suddenly, they came upon a grizzly bear that rose up on its hind legs and snarled. Instantly, the first president took off his knapsack and got out a pair of jogging shoes. The second president said, ”Hey, you ca