专英小组作业沃尔比重财务绩效分析.ppt

Wall Proportion of Airline Performance Evaluation and Analysis Overview Airlines operating results evaluation is the main economic indicators of the airline companies operating conditions . How does scientificly and accurately evaluate the listing of airline performance, analyze the pros and cons of business management both have important theoretical and practical significance. The evaluation data of the operating results, mainly from the companys financial reports and business performance indicators. 1、History methods of airlines performance evaluation （1）Entropy Method （2）Content analysis （3） Factor Analysis （4）Wall-proportion method (1)Entropy Method ①Ideas of Analysis. ②Entropy weight method overcomes the traditional method for determining the evaluation indexes weight factor of subjective factors. ③But there are many factors that influence the performance of airlines, such as the geographic location of airlines, flight route network, enterprise human resources,these both will have effects on the airline company produces , therefore, this method needs to be further in-depth and perfect. (2)Content analysis ①Ideas of Analysis. ②The advantage of Content analysis is objective, it requires researchers to step by step according to a pre-set plan, and researcher’s subjective attitude is not easy to affect the results of the study. ③The disadvantage of the content analysis method is also the objectivity, and more structured, in accordance with a plan to implement, to judge index system has been recorded. Besides, the reliability of the final judgment is also problems to be faced. (3)Factor Analysis ①Ideas of Analysis. ②Advantages: Factor analysis can simplify the system structure, and able to identify the links between them and the inherent regularity in the analysis of multivariable systems. ③Disadvantages: Not easy to determine the related factors，and it also has difficulty in classifying factors which have similar system nature. (4)Wall-proportion method ①Wal