辜莉莎-SEO在中小企业呢的的应用总结.doc

浅析SEO技术在成都XYJZ公司的应用 专业:电子商务 学生：辜莉莎 指导老师：李婷 摘 要 近年来，随着互联网技术的日益发展，电子商务的不断完善成熟，以及网络营销的普及推广，越来越多的企业加入到网络的竞争中来。如今企业网络化已经成为衡量企业发展的重要指标，但大多数中小企业没有足够的人力物力资源进行合理的网络规划和整合，或者一些企业投入很多却得不到应有的效果，针对这一现状，我们找出一个行之有效的方法：搜索引擎优化即SEO优化（Search Engine Optimization）。它以全面的策略和便宜的成本获得多数企业的青睐，对网站内外部优化来获得网上排名的提升，从而达到销售和利润的增加。本文以成都XYZJ公司SEO的现状和发展趋势为切入点，探析SEO优化在XYJZ公司的应用情况，并分析XYJZ公司应用SEO的所具有的优势，以及在其发展中存在的问题以及不足，及针对这些问题所提出的应对策略。 关键词：SEO优化 网络营销 搜索引擎优化 Application of SEO in XYJZ company Major: Electronic commerce Student: Gu Lisha Supervisor: Li Ting Abstract In recent years, with the development of Internet technology, the continuous improvement of the electronic commerce mature, and the popularization of the network marketing promotion, more and more enterprises to join in the race to network. Now the enterprise network has become an important index to measure the development of the enterprise, but most of the small and medium-sized enterprises do not have enough manpower and resources to carry on the reasonable network planning and integration, or some businesses invest but not a lot of work, aimed at this situation, we find out an effective method: Search Engine Optimization or SEO Optimization (Search Engine Optimization). It in a comprehensive strategy and cheaper cost favored by the majority of enterprises, the internal and external optimization for online ranking ascension, so as to achieve an increase in sales and profits.Taking XYJZ SEO company status quo and development trend as the breakthrough point, analysis of SEO optimization application in XYJZ company, and analyzes application of SEO XYJZ company has the advantage of, and in the development of its existing problems and deficiency, and coping strategies to solve these problems. Key words：SEO optimization Network marketing Search engine optimization 目 录 1导论 1 1.1选题背景及意义 1 1.1.1选题背景 1 1.1.2 选题意义 1 1.2文献综述 2 1.2.1国内文献综述 2 1.2.2国外文献综述 2 1.3论文思路及方法 2 2 SEO概论 2 2.1 SEO算法 2 2.2 SE