奇瑞末s18电动汽车营销策划书.docxVIP

奇瑞s18电动汽车营销策划书Chery S18 electric vehicle marketing plan book —— 阴差阳错组The group -- a strange combination of circumstances一、策划概要One, planning overview自成立之初，奇瑞就以“更安全、更节能、更环保”为理念，研发生产环保汽车产品。从2001年开始，公司就以芜湖为基地，在全球范围内开始了新能源汽车的研发工作。2006年以来，公司就在混合动力、燃料电池、灵活燃料以及传统汽油机的节能环保技术等方面获得30多项技术突破，形成了新能源领域的全方位技术研发体系。2009年1月，中国首款BSG混合动力车， A5 BSG在奇瑞公司首发，拉开了中国新能源技术民用化的大幕；2月，公司首台自主研发的纯电动轿车S18产品下线，最高车速可以达到120Km/h，一次充电续驶里程可以达到120Km-150Km，真正实现零排放、零污染。Since its inception, Chery to safer, more energy-saving, more environmental protection as the concept of environmental protection, R amp; D and production of automotive products. From the beginning of 2001, the company is based in Wuhu, began a new energy automobile research and development work in the global scope. Since 2006, the company won the 30 many technological breakthroughs in the hybrid, fuel cell, fuel flexible and traditional gasoline engine energy saving and environmental protection technology, the formation of a full range of technical research and development system in the field of new energy. In 2009 January, China first BSG hybrid car, starting A5 BSG in Chery company, opened a new energy technology China civilian of the big screen; pure electric cars in February, the company first self-developed S18 products off the assembly line, the maximum speed can reach 120Km/h, a charging mileage can reach 120Km-150Km, truly realize the zero emission, zero pollution.奇瑞S18电动汽车是在S18整车平台上开发的一款高速纯电动轿车，整车搭载了336V 40Kw大功率电驱动系统，配备了40Ah 高性能磷酸铁锂电池。充电对消费者来说也非常的快捷和方便，利用220V民用充电即可，充电时间一般在4-6小时；也还可以进行快速充电，半个小时即可充到电池电量的80%。Chery S18 electric vehicle is developed in S18 vehicle platforms on a high-speed pure electric cars, the vehicle equipped with 336V 40Kw high power electric drive system, equipped with 40Ah high performance lithium iron phosphate battery. Charging for consumers is very fast and convenient, the use of 220V civil can be charged, the charging time is generally in 4-6 hours; can also make a rapid charging, half an hour to charge to the b