schiffman12tif中山大学吴柏林教授“广告心理学(清华大学出版社2010)”绝密资料.docVIP

Chapter 12: The Influence of Culture on Consumer Behavior Multiple Choice Questions: _____ is defined as the sum total of learned beliefs, values and customs that serve to direct the consumer behavior of members of a particular society. Culture Subculture Social class Consumer behavior (a; Difficulty 1, p. 408) _____ consist of the very large number of mental or verbal statements that reflect a person’s particular knowledge or assessment of something. Values Beliefs Customs Cultures (b; Difficulty 2, p. 408) Values are different than beliefs because the values meet all of the followi