NonstoreRetailingElectronicChannels.pptVIP

Nonstore Retailing Electronic Channels Chapter 14 with Duane Weaver Outline Nonstore retailing Catalog Direct-Selling Org’s (DSO’s) Electronic Channels Market Opp’s Service Output Provision and Demand-Side Gaps Channel Flow Performance and Supply-Side Gaps Coordination Challenges Non-Store Retailing: Catalogs E.g.: Sears Catalog, Land’s End… Service Outputs Offered: Break bulk Assortment and variety can vary widely (trend towards specialty in-depth focused narrower range products) Smaller Catalogs – more targeted mailings Ultimate in Spatial Convenience (shop from home, yet perhaps a delay wi