优秀演讲稿 2007-2009优秀演讲展播.docVIP

2007-2009优秀演讲展播： 2008年21世纪联想杯冠军赵心妍 From made in China to created in ChinaOne in four computers in the world comes from China; but from each computer produced, China earns only what 10 apples are worth. I read this in People’ Daily not long ago. While the force of globalization has spread Chinese-made products all over the world and earned China the name “world’s factory”, China earns very little profits from this kind of low-cost production. It’s even been said that China has to export 800 million shirts to get an airplane. The problem is, China has involved in countless processes of production, but doesn’t necessarily have the intellectual property rights. If all we can be is part of the low-cost, labor-oriented production process, we’ll remain in a passive, disadvantaged position and gradually lose our competitive edge in the global arena. To develop China’s creative industry, transforming products from made in China to created in China has become one of China’s major tasks. This transformation will be no less like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese economy. Though there’ s no one in front leading us which direction to run, there’s much to learn from some Chinese enterprises that have already found the right strategies and are shining on the global stage. These strategies involve brand identity establishment, technological innovation and modern management system.Firstly, the brand that I mentioned above is an intangible yet most valuable asset to a company. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names. The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand. The second strategy is innovation of technology, which helps enterprises gain its core competency.