迪斯尼成功案例分析.pptVIP

\\\\\\\\ Introduction What is strategic planning? The four steps of strategic planning How to organize the business The strategic planning of the Walt Disney company The Walt Disney company, with its theme parks and family films, the company has woven its special “Disney magic ” to create and fulfill fantasies for people around the world. The four steps of strategic planning 1. defining the firm’s purpose 2. defining what it hopes to achieve 3. determining how the business will be orga