市场营销英语topic2课程.pptVIP

Chapter 2 Consumer behavior Learning Goals Know the Stages in the Buyer Decision Process； Know the Types of Consumer Buying Decisions and Consumer Involvement Know the Factor Determining the Level of Consumer Involvement case Why PG simplified solutions to the consumer choice? What had happened in consumer shopping behavior during 1990’s? proliferation [pr?u-,lif?rei??n] n. proliferate的变形.增殖，扩散；分芽繁殖 proliferate [pr?ulif?reit] v. 增殖；增生；大量产生： proliferated ideas层出不穷的想法 扩散；增加；激增： to proliferate nuclear weapons扩散核武器 habitual decision making :决策过程可能因品牌忠誠度或习惯，不重新评估其內容与收集相关资讯，成为习惯性决策。 tinker [ti