实用商务英语综合教程（高级）Unit 1 Business Advertising.ppt

The History of Advertising General idea: Advertising has a long history. 1. the oldest forms of advertising 2. advertising in the Middle ages 3. advertising in the 17th century 4. advertising in the 19th century 5. advertising in the 20th century 6. advertising in the 21st century Step4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and 14 based on the key words in each question and the outline made in Step3. (20 minutes) Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask two pairs to present to the class. (10 minutes) Step8. Summary Grammar and Writing I. Teaching objectives: The Ss are expected to learn: 1. the concept and use of nominal clauses; 2. how to draft a letter of introduction. II. Teaching focus: 1. The types and function of nominal clauses; 2. the necessary part and set phrases for a letter of introduction. III. Teaching difficulty: 1. The use of nominal clauses; 2. the paragraph arrangement of a letter of introduction VI. Teaching length: 90 minutes V. Teaching procedure: Step1. Greet the class and announce the tasks. Step2. Present nominal clauses: (14 minutes) 1. The concept: a clause functioning as the subject, the object, the apposition or the predicative, just like a noun, in a larger sentence. 2. The connectives used in nominal clauses and their differences, especially the difference between an apposition clause and an attributive clause. 3. The classification of nominal clauses. 4. The way to identify a nominal clause. Step3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes) Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes) Step5. Present the general parts making up the body of a letter of introduction: (2 minutes) The beginning part tells who is to be introduced, the relationship between the writer and the person(s) to be introduced and the purpose of visi