2014重庆江北嘴置业项目定位及产品设想建议.pptVIP

建筑表现 手拉手围合式建筑 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 报版表现——科技才是生活进步的真相 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 澳洲LUMIERE？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 公建外立面和空间内部挑空 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 大堂挑高 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 派拉蒙影院 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 大厅 水景、挑高 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 主推案名：MOMA城 案名建议 名称辨识度高、传播力强，容易记住 体现项目产品特色 与目标客户能达成心理上的契合 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 新重庆CBD大城核心 首座国际成品公寓 “以公建化的建筑外观，以服务式公寓的软配套，以CBD首座成品公馆的姿态，销售略有产品创新的产品” 形象定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 商业定位 MOMA馆—社区精品商街 社区商业小广场、快速消费品贩卖店、娱乐休闲… … 社区商业小广场 时尚餐饮馆 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 诚品书屋 派拉蒙影院 健身房 虚拟高尔夫 瑜伽房 桌球室 甜品店 咖啡厅 在项目商业楼层打造主题商业馆，设置精品服务项目如书吧、影院、甜品店、咖啡厅等，提高项目配套服务，建立项目市场差异化竞争，提升项目价值，增加业主荣耀感。 精致商业MOMA馆 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. MOMA城 城市时尚生活社区 MOMA馆 完善的生活配套商业，囊括餐饮、娱乐、休闲等业态 功能定位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 定位策略形成 快销投资为行销策略，主题差异为产品策略 行销策略 产品策略 快销投资 主题差异 地段价值明显，CBD投资前景好 小户面积产品，投资总价容易控制 抓主流客户，快速去化 MOMA城，形象概念差异化 周边产业