《儿童广告的创意策略毕业论文(设计)》.docVIP

XX大学毕业论文（设计） 论文题目：儿童广告的创意策略2008年12月 儿童广告的创意策略Childrens creative advertising strategy 摘 要 儿童靠感觉来认识世界一些研究认为传播媒体，尤其是电视，有着扰乱儿童发展过程的基本特性。电视画面中不断出现的广告片影响着孩子，也干扰着孩子原本单纯、自然的生存环境一些经典的广告语，甚至在孩子牙牙学语之初已出现在他们童稚的声音里。认识媒体广告策略，学习科学知识，帮助孩子理解消费行为和家庭经济，是我们采取积极的应对态度之一Abstract The child knows the world depending on the feeling, some research reveal the communication media, particularly the television, has the harassment child development process basic characteristic. The television is one kind has the greatly strengthened influence mass media, when the child becomes the lead who the television advertisement the reception of TV crowd or becomes the television advertisement, the people noted the television advertisement generally to childs all sorts of influences, the advertisement expression means and the content also more and more encounter the attention and the question. In the television picture appears unceasingly the advertising reel and proclaims conveys a message is affecting the child all, is also disturbing the child purely originally, the natural living environment, some classics advertisement language, even beginning the child babbles appeared in their childish sound. can therefore, in the child advertisements creativity strategy use. How cause the advertisement the dual function to display the maximization, knew that the media advertisement strategy, the study scientific knowledge, helps the child to understand the consumer behavior and the home economics, and enable the society to develop in the harmony, is we must adopt positively deals with one of manner, is also the chief purpose which and the profound significance the present paper must study is. Key words: Child, television advertisement, health 目 录 1﹑前言 1 2、儿童广告的定义及其基本内容 1 2.1、儿童广告 1 2.2、儿童广告影响儿童消费形式 1 2.3、儿童广告的基本内容 2 3、儿童消费心理及其儿童产品消费心理特点 2 3.1、购买目标明确，购买迅速 2 3.2、少年儿童更容易参照群体的影响 2 3.3、选购商品具有较强的好奇心 3 3.4、购买商品具有依赖性 3 4、广告与社会、儿童 3 4.1、对儿童观念的误导 3 4.2、对儿童行为的误导 3 4.3、对儿童语言的误导 4 4.4、误导儿童的成熟 4 5、目前儿童广告创意策略现状和分析 5