旅游市场学讲座一讲(英文).pptVIP

Lecturer: Zheng E-mail: z.xie@londonmet.ac.uk Office hour: nil Travel Marketing * Acknowledgement: The teaching materials are mainly based on the legacy of the former module leader, Dr. Steve Shaw, senior lecturer at LondonMet, director TRaC Research Centre Week 1 Introduction to the module and transport marketing * * Introduction Marketing – does it consist of nothing more than the equation = image-building + advertising + selling? e.g. sportswear, drinks, toys… Does hyping up the image work, say for Virgin Trains? Heathrow T5? Arriva buses? Some travel/transport products are ‘gru