《广告学毕业论文-浅析我国快速消费品广告创意》.docVIP

云南省自学考试本科毕业论文题目：浅析我国快速消费品广告创意 主考院校 ：云南财经大学 自学考试专业：广告学（独立本科段） 自考准考证号： 论文作者 ： 指导教师 ： 指导教师职称：讲 师2010年12月1日 云南财经大学 本科毕业论文（设计）原创性及知识产权声明本人郑重声毕业论设计导师导对论设计贡献个标毕业论设计结担毕业论设计归财经学所声毕业论设计者签名专业摘 要 本文以快速消费广创为对为费广创对业功起着国费场潜力国内业依广业知名场份额见国场而费广创义理论实结合开献理论分统阅费广创理论献资实过优乐进从国内费广创问题针对国快费广创意问题对议对国费广创问题，业应要场，围绕费业业产点营销过产创产品质来产场占竞争中败费广创优乐Abstract This research article describes the role of advertising concepts of fast moving consumer goods, hereafter FMCG（fast moving consumer goods）. Advertising became crucial for the success of companies. Therefore, as the potential of the Chinese FMCG market is enormous, numerous domestic enterprises undertake great efforts to increase the popularity of their business to expand their market share. This evidently shows that, when talking about the Chinese market, research regarding FMCG advertisement is of great value. A combination of theory and examples are used to support the research. Literature studies and theoretical analysis of FMCG resulted in this paper. Through brand analysis of YouLeMei, problems, causes, and suggested counter measures were identified for domestic FMCG advertisements. For the existing problems in advertising, enterprises need to face the market with a focus on consumer demands, branch specialization, company and product characteristics, and formulate an effective integrated market strategy to increase their market share, covering product innovation and product quality improvements. Only this way it is possible to obtain a impregnable position among your competitors. Keywords: FMCG Advertising conceptsYouLeMei milk tea目 录毕业论设计创识产权声…III 摘要…………………………………………………………IV ABSTRACT………………………………………………………V 第一章 快速消费广创理论费广创国内费场发现状 快速消费广创优乐优乐评国快费广创问题对议问题对议结语……………………………………………………………参考献谢浅析我国快速消费品广告创意 第一章 快速消费品广告创意的理论与我国的现状 一．快速消费品概述 （一）快速消费费FMCG，是Fast?Moving?Consumer?Goods），是指那些使用寿较费较快费PMCG（Packaged Mass Consumption Goods）,更加着重包装众化对这个类别响易让对包装个卫品、烟草类饮称为为们们费频过规场来获润和实现 （二）快速消费1、产转周2、进场的3、市场动档地区设户外广做产广卖场进现