会展管理第五部分(英文版)学习课件.pptVIP

CHAPTER 05 Conceptualising the Event Prepared by Thomas Keily Learning Objectives Identify the range of stakeholders in an event Describe and balance the overlapping and sometimes conflicting needs of stakeholders Describe the different types of host organisations for events Discuss trends and issues in Australian society that affect events Understand how to engage sponsors as partners in events Understand the role of the media in events Identify the unique elements and resources of an event Understand the process of developing an event concept Understand the importance of designing the event