中山大学吴柏林教授研究生课程“营销管理”绝密资料CH07学习课件.pptVIP

Decision Support Systems Marketing Research Chapter 8 Version 6e Decision Support Systems and Marketing Research Learning Objectives Learning Objectives (continued) Learning Objective Decision Support System DSS System Characteristics Database Marketing Learning Objective Marketing Research Roles of Marketing Research Roles of Marketing Research Management Uses of Marketing Research Improve the quality of decision making Trace problems Focus on keeping existing problems Understand the ever-changing marketplace Learning Objective The Marketing Research Process Marketing Research Se