淘宝店铺运营方案案例.pptx

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淘宝店铺运营方案案例.pptx

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设计方案运营方案Program planningPlanning purposes销售任务广告占比华祥苑茶叶旗舰店策划案商品规划数据分析JUNXIAN ELECTRICITY SUPPLIER PLANNING CASE主推商品首页设计直通车推广计划活动策划钻石展位推广计划详情页、关联、导航直通车、钻展广告图聚划算无线端视觉营销无线端品牌视觉营销销售任务销售任务运营规划运营规划广告计划推广规划季度投放直通车卡位表直通车转化率投放位置小位置投放投放地区产品规划产品规划活动商品数据分析运营数据日期展现点击进店UV消耗 (元)点击率(%)点击单价(元)千次展现价(元)宝贝收藏数宝贝收藏成本(元)店铺收藏数店铺收藏成本(元)顾客订单数预算消耗率访客数访问深度跳失率收藏当天销售额销售量订单数转化率当日ROI全店销售额2013-12-02580191751687960.0034.5513.72000001561.50.775600000.00%0.000 414902013-12-0367422226208792.740.00343.51117401791.90.731800000.00%0.000 493692013-12-0438522130125496.030.00343.8212.88000001091.30.880700000.00%0.000 49883.752013-12-062539888317642977.760.00333.5811.727425.394744.4476831.30.85658583750.73%0.196 20059.12013-12-072505157727132977.140.00313.8611.884744.284744.2876481.40.81797510650.77%0.171 18982.642013-12-082300618187742978.730.00363.6412.9510297.87933030.833819137216141.94%0.461 157462013-12-09751395905512212.730.00793.7529.459245.868276.5975241.40.778615877981.53%0.396 22562.252013-12-1022711121113703.080.00535.8130.961703.081703.0811021.50.8039298110.98%0.139 18779.522013-12-1140971918144.250.00467.5935.2100000181.30.833300000.00%0.000 15940.62013-12-12502245515172313.30.0114.246.065462.66638540.789511126413112.23%0.546 410582013-12-13999076245882995.070.00624.829.983998.365599.0195441.40.8107898011101.84%0.327 16868.582013-12-141629885385032992.690.00335.5618.365598.547427.5354571.40.818412583651.09%0.195 13693.222013-12-151467727386802997.510.0054.0620.424749.3811272.576481.40.822514760760.93%0.254 15105.252013-12-161012926816392998.140.00674.429.67428.31837450.781159651071.14%0.322 16466.122013-12-171049106386052999.030.00614.728.598374.8812249.9265591.60.749620676771.25%0.225 31657.62013-12-18432953833651315.460.00883.4330.382657.734328.8713491.40.8166698110.29%0.074 401942013-12-19673825104772149.870.00764.2231.9121074.943716.6234601.40.75655392440.87%0.182 40902.442013-12-20818098577972619.120.01053.0632.026436.525523.8277651.60.735910686770.92%