2014术语翻译.pptVIP

Terminology Translation Case Analysis赵一 贾智勇 郑萌 张桐 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Case 1坚持“引进来”与“走出去”相结合，不断扩大对内对外开放 初译 ：Striking a good balance between “Bringing In” and “Going Out” strategies, … Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. “引进来”与“走出去”党的十七大报告明确指出：“坚持对外开放的基本国策，把引进来和走出去更好地结合起来，扩大开放领域，优化开放结构，提高开放质量，完善内外联动，互利共赢安全高效的开放型经济体系，形成经济全球化条件下参与国际经济合作和竞争的新优势。”预示我国“走出去”“引进来”的双向开放向纵深发展。“走出去”战略是党中央国务院根据经济全球化新形势和国民经济发展的内在需要做出的重大决策，是发展开放型经济，全面提高对外开放水平的重大举措是实现我国经济与社会长远发展，促进与世界各国共同发展的有效途径。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 改译：Maintaining a balance between inbound and outbound investment, … 终译：Maintaining a two-way flow of inbound and outbound economic activity, and opening Shanghai wider to the rest of the country and the world Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Case 2 大力实施品牌战略，形成更多拥有自主知识产权的核心技术和知名品牌。 初译：… to implement the branding strategy with an aim to ... Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 讨论: 问题一：我们有品牌了吗？ 贴牌生产，e.g. 服装 以市场换技术，e.g. 汽车 问题二：什么是“品牌战略”？ 理解1——怎么打品牌 理解2——企业发展靠品牌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 什么是品牌与品牌战略？品牌是目标消费者及公众对于某一特定事物心理的﹑生理的﹑综合性的肯定性感受和评价的结晶物。品牌一旦树立，则不但有价值并且不可模仿，因为品牌是一种消费者认知，是一种心理感觉，这种认知和感觉不能被轻易模仿。品牌战略就是公司将品牌作为核心竞争力，以获取差别利润与价值的企业经营战略。品牌战略是市场经济中竞争的产物。战略的本质是塑造出企业的核心专长。Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 改译：Meanwhile, we must make strenuous efforts in marketing and branding with an eye to developing more proprietary core technologies and strong brands. 或者：marketing and brandin