2014电子商务英文第九第一章.pptVIP

电子商务的规模经济 电子商务的生产成本与消费者分享网络商品服务的规模之间呈弱相关或近似无关的成本特征。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Identifying Electronic Commerce Opportunities Firm Multiple business units owned by a common set of shareholders Industry Multiple firms that sell similar products to similar customers Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Strategic Business Unit Value Chains Value chain A way of organizing the activities that each strategic business unit undertakes Primary acti