商务英语III-1高级商务英语学习与现代商务理念.pptVIP

高级商务英语学习与现代商务理念 主讲: 林明金（副教授、硕导） 学习BEC必须先了解： 市场 客户 理念 Kotler on Marketing Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. Kotler on Marketing The most important thing is to forecast where customers are moving, and be in front of them. Kotler on Marketing It is more important to do what is strategically right than what is immediately profitable. Globalization and Localization Global Marketing VS Domestic Marketing More difficult: language, law, culture, trade and non-trade barriers, market research, and communication; Mo