关联规则分析.pptx

关联规则分析(association analysis) 例3.1 (Groceries.txt) 这是一个超市购物例子(Hahsler et al., 2006)，数据中有9835笔交易，涉及169种商品。每个交易为一个顾客的购买记录，而每种商品是一个二分变量，比如，购买用1代表，未购买用0代表。通过对数据的初步计算，我们发现在单项计数中，全牛奶(whole milk)的频数最高，为2513(频率接近26%)，而其次为：其它蔬菜(other vegetables)为1903，面包(rolls/buns)为1809，苏打(soda)为1715，酸奶(yogurt)为1372等等。超过5%的顾客购买的商品频率显示在图3.1中。此外，还可以知道分别买不同数量商品的顾客人数，购买1至9种商品的人数展示在下表中：超市例子 library(arules)data(Groceries)summary(Groceries)itemFrequencyPlot(Groceries, support = 0.05, cex.names = 0.8) #图3.1超过5%的顾客购买的商品名字和频率 术语每一个观测称为一个事务或交易(transaction)每一个二分变量称为一个项目或项(item)事务数据集、项目集或项集(itemset)用X表示一个项目或者项目集，用Y表示与X没有交的另一个项目或项目集，那么记号“X=Y”表示X和Y同时出现的一个规则(rule)在X=Y中，称X为前项(也称为条件项或左项，antecedent, left-hand-side or LHS of the rule)，而称Y为后项(也称为结果项或右项，consequent，right-hand-side or RHS of the rule)。X=Y的支持度(support) X=Y的置信度(confidence) X=Y的提升(lift) 信息 记s(Z)表示事务Z在包含N个事务的整个事务数据集中的频数，用A表示事务包含X的事件，而B表示事务包含Y的事件(X和Y没有交) ，则： library(arules)data(Groceries)summary(Groceries)itemFrequencyPlot(Groceries, support = 0.05, cex.names = 0.8) #图3.1fsets - eclat(Groceries, parameter = list(support = 0.05,maxlen=10))#求频繁项集inspect(fsets[1:10])inspect(sort(fsets, by = support)[1:10])rules = apriori(Groceries, parameter = list(support = 0.01,confidence = 0.01))#求规则x=subset(rules, subset = rhs %in% whole milk lift 1.2)inspect(sort(x, by = support)[1:5]) #第三章表inspect(sort(x, by = confidence)[1:5])#第三章表#inspect(sort(x, by = lift)[1:5])x=subset(rules, subset = lhs %in% whole milk lift 1.2)inspect(sort(x, by = support)[1:5])inspect(sort(x, by = confidence)[1:5])#inspect(sort(x, by = lift)[1:5])x=subset(rules, subset = lhs %ain% whole milk lift 1.2)inspect(sort(x, by = support)[1:5])inspect(sort(x, by = confidence)[1:5])#inspect(sort(x, by = lift)[1:5])x=subset(rules, subset = rhs %ain% whole milk lift 1.2)inspect(sort(x, by = support)[1:5])inspect(sort(x, by = confidence)[1:5])#inspect(sort(x, by = lift)[1:5])x=subset(rules, subset = lhs %pin% whole milk lift 1.2)inspect(sort(x, by = support)[1:5])inspect(sort(x, by = confidence)[1:5