骄子广告投放方案.docVIP

骄子广告投放方案 一、市场背景 时下已经到节日比较集中的季节，诸多酒类抓住节日商机大做品牌推广文章，以达到销量在特殊时节里快速增长的效果。节日消费比较集中，有些企事业单位团购也在各自计划中，广告的推动和消费观念的引导显得犹为重要。 二、刊物优势 《烟酒茶新视窗》是由西安烟草专卖局主办的行业期刊，杂志立足陕西面向全国，烟草专卖局提供烟草网络支持杂志发展。目前西安下辖九区四县，共在终端发放烟草专卖许可证2．7万份，杂志社将会利用烟草配送网络对下辖的烟草专卖户进行征订工作，其中烟草专卖局集中征订2万册。 三、与本刊的结合点 烟草专卖网络所网罗的都是具有经济实力和经营能力的群体，在节日较多的销售旺季中，这个群体也将最活跃，本刊将直接影响这些具有终端影响力的群体。这也是杂志天生具有稳定的读者群和影响力，杂志未来的发展方向将以烟草专卖网络为主要依托，面向全国，发展具有特色的行业期刊。 四、广告投放提案 娇子背靠实力集团，品牌积淀较深，在国内消费者心目中具有一定的品牌优势，但在西北市场的培育还有待加强。对具有消费嗜好，消费能力和经营能力的群体，应集中宣传。 [方案1] 预算价：万元 版位：烟草版封二 规格：整版 尺寸：×210cm 原价：2万元/期×12期=24万 优惠价：万元×12期=万 特别服务：赠送软文4次，每次两个版，价值56000元； 赠送 赠送全年《烟酒茶新视窗》杂志100份，价值18000元。 [方案2] 预算价：万元 版位：内页 规格：整版 尺寸：× 原价：万元/期×12期=万 优惠价：万元/期×12期=万 特别服务：特别报道4次，每次一个版，价值28000元； 赠送全年《烟酒茶新视窗》杂志70份，价值12600元。 comprehensive coordination ability, writing ability, supervision ability, logistics ability, innovation ability, continuously consolidate and maintain the education on Party membersadvancement activities and enhance awareness of the Communist Youth League education achievements, and vigorously promote the construction of civilization advanced units, units and staff home building activities, balanced, focused, pragmatic, innovation, high standard, high quality, high level, high efficiency to complete various tasks throughout the year.First, pay close attention to research information, efforts to improve decision-making servicesIn accordance with the information reflect the information, promote the work of information leading work requirements, adhere to grasp the team construction, mechanism construction and quantitative assessment, give full play to the assistant role of leadership, actively promote the innovation of research information development, and vigorously promote the research work of information to mention upgrading, efforts to improve the ability and level of decision-making.(a) adhere to the decision in the first place.