国际企业管理13517.pptVIP

* * Chapter 4 Marketing management of international enterprise Section 1 The form of developing global market of international enterprise ? 一、According to the order of country： ? 1．The form of USA ? 2. The form of Japan ? 二、According to the order of area： ? 1．? The form of snowball ? 2．? The form of mushroom ? Two main index （1）??? Competition requirement （2）??? Market capability 三、Other form of developing international market ? 1．Springboard 2．Shortstop 3．General attack 4．Fight in some places on by one