《电商O2O模式发展浅析全英文》.doc

电子商务课程论文 题 目 O2O电商新模式浅析 所 在 院 系 国 际 学 院 物 流 管 理 2012级 学 生 姓 名 李 珊 学 号 631226020216 指 导 教 师 冯 莹  Abstract With the continuous development of Internet technology, business models emerging era of transition from the traditional model has been successful to a virtual mode. O2O e-commerce business model is emerging in recent years, the business model of online and offline boundary blurring, relying on full-channel mobile Internet consumption is gradually forming. O2O model produces changed peoples way of life, especially leisure entertainment, better enrich peoples lives, more easily meet peoples needs. Change and strategic transformation from major companies, the integration of online and offline is an inevitable trend, how to achieve seamless online and offline, using a variety of marketing tools and means to accelerate the integration of online and offline marketing has become a research hot spots. Key Words：O2O mode; E-commerce; Online and offline integration Contents Abstract i Ⅰ. Introduction 1 1.1 Background 1 1.2 Purpose and Significance 2 1.3 Literature Review 2 1.3.1 Review 2 1.3.2 Review Summary 5 II.Generality 6 2.1 Overviews of O2O Mode 6 2.2.1 Concept 6 2.2.2 Origin 7 2.2 Characteristics of the O2O Mode 8 2.3 O2O Mode Compared with Other Models 9 2.3.1 O2O Compared with B2C, C2C and Group Buying 9 2.3.2 The Advantage of O2O Model 10 2.4 Four Basic Patterns of O2O 11 2.4.1 Online to Offline 11 2.4.2 Offline to Online 12 2.4.3 Online to Offline to Online 12 2.4.4 Offline to Online to Offline 12 Ⅲ. The Development Status of O2O Model 13 3.1 Development Status of Foreign O2O 13 3.2 Development Status of Domestic O2O 13 3.2.1 Market Size and User Scale 14 3.2.2 Development Dilemma 14 3.2.3 Development Strategies 15 Ⅳ.The Application of O2O Model 17 4.1 O2O Mode in Travel 17 4.1.1 Definition 17 4.1.2 Char