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The Linguistic Characteristics of Advertising English
Nanchang Institute of Technology Graduation Thesis
PAGE 18
PAGE 19
Introduction
With the development of international communication, translation has played an important role in our society, so when we are choosing the translation standard, we should consider lots of social factors. The purpose of the research is very valuable. So we do the research to find the influence on choosing the translation standard so that help us understand the social factors affected the translation in the world perfectly.
In our society, there are many experts who have explored the field, that’s to say, this thesis has a big significance to give a research. Therefore this paper based on the previous studies, intends to give more understanding to this subject study. In details, by giving the definition of translation, social factors and translation standard, we will attain better comprehension about the translation, the social factors and the translation standard. Then this paper will connect the relationship between them and discuss some influence on choosing translation standard. In brief, it intend to research into the culture factors’ influence on choosing the translation standard and aim to prove the cultural difference in translation. The most important is that it will provide some interesting examples to display the validity and to spring the influence on choosing translation standard and create a special beauty. So this paper can give a fresh impulse to continuous study in the research of the influence on choosing translation standard.
From the related materials, the thesis has gotten a brief understanding about the translation and social factors that forms a considerable part of language. And linguistic translation is one of the most important part in international communication, although great success has been achieved in the research of this thesis, during recent years, which regards as a topic of interest in different fiel
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