《电子商务英语-Unit_3.pptVIP

8 Notes To Passage A The Social Effect Caused By Electronic Commerce Passage A Unit 3 Objective @ Basic E-commerce Writing Related Reading 8 Notes To Text A @ Activities On Text A : Work online1 unlikely adj. 不可能的 需要12个月来实施的战略也不可能成功。 A strategy that requires more than 12 months to execute is also unlikely to succeed. 2 alternative adj. 另一可选用的; 其他的 When preparing to establish an e-business presence, enterprises should explicitly consider alternative ways to attain the strategic objectives. 当一个企业准备建立电子商务业务时，它应该考虑清楚实现其战略目标的其他选择的途径。 explicit adj. 明确的， 清楚的 反义： implicit 含蓄的 ? 3 plan sth out 详细筹划，安排 我们要在出发前把一切规划好。 We should get everything planned out before our departure. 4 integrate into 融入， 融合 Just as it is important to integrate the e-business strategy into the overall business strategy, it is equally important to integrate business measures. 正如把电子商务战略融入整体商务战略中是重要的一样，把商务评价系统融入进来也同样重要。 equally adv. 相等地, 同样地 ? 5 approach n. 方法，途径那样，最好的途径可能是开发新的潜能，改善现存的商业过程去实施新的商业模式。 In such instances, the best approach may be to build new capabilities and transform existing business processes to implement a new business model. 6 take account of 考虑，斟酌 We should take full account of his achievements while evaluating someone. 评价一个人要充分考虑他的成绩。 evaluate v. 评价, 评估（某人/某事物 capability n. 能力; 才能 implement v. 履行; 实施7 spin off 分割 有时可以创立一个内在电子商业单位，然后把这个单位分割出去成为独立的法人。 In 8 oversell v. 过分吹嘘，售空 While possible in theory, the promise was clearly oversold. 这一前景理论上可行，但实际上吹嘘过度。 In some cases, it may be desirable to create an internal business unit and then spin off the unit as a separate legal entity. desirable adj. 称心的; 合意的 ? 9 go beyond 超出（理解、范围、眼界）之上 这当然是重要的，但董事会层面却远远不能理解。 While that is certainly important, the understanding needed at the board level goes well beyond that. 10 go to lengths 不遗余力 To gain market share, they will go to great lengths. 为了获得市场份额，他们必须竭尽全力。 share n. 份额， 一份，股份 board n. 董事会 8 Notes To Passage A The Social Effect Caused By Electronic Commer