职业英语第册unit 3-Reading and Writing.pptVIP

Unit 3 Promoting Products and Services Section 1 Getting Things Ready Section 1 Getting Things Ready Section 1 Getting Things Ready Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 2 Things to Do Section 2 Things to Do Activity 1 Listen and Write. Section 2 Things to Do Section 2 Read and Think Selling a Product Service In order to sell your products or services well, you have to clearly explain your products or services, identify their features and benefits, and discuss what needs or problems they address in the market. If you are selling a product, your reader will want to know what it is, what it does, and its features and benefits. Consider including pictures if they would help your reader get a better understanding of your product. Describe its size, shape, colour, cost, design, quality, capabilities, technological life-span and patent protection. You may also wish to explain how it is produced, the materials required, and the type of labour needed. Section 2 Read and Think Section 2 Read and Think information that sets your product or service apart from your competition. If you are using your business plan to solicit funds, this is what your reader will want to see. If it is an internal document, your USP will be critical to your sales and marketing strategies. Without a USP, your product or service will appear dull and there will be no compelling reason for people to buy it. What would some USPs be? For a food product, it could be a proprietary recipe (like Kentucky Fried Chicken’s secret recipe) or a special way the food is served (like Boston Market’s hand-carved turkey). (329 words) Section 2 Read and Think Task 1 Find out more information about USP. USP, the Unique Selling Proposition (also called Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It sta