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* Digital Brand Management Services March, 2003 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * What is the value of a brand? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected?