2015奥迪高性能车经销商培训总结报告压缩.pptxVIP

2015年奥迪高性能车经销商培训总结报告2015 Audi?Sport?Car?Training?for?Dealers?Summary Report培训内容及亮点回顾Training Content Highlights Review 培训背景及目标Training Background Objectives 培训项目概述Training Overview 培训背景Training Background 奥迪高性能车业务是品牌体系当中至关重要的一环！Audi Sport Car business is a vital part of Audi brand system.品牌Brand品牌最大程度的运动性, 个性化及专享性Sporty，individual and exclusive其它业务others高性能车业务Audi Sport Car专享个性化业务Audi Exclusive品牌整体销量提升IncreaseSales volume丰富的个性化车型和装备选择rich and individual models and equipment个性化车辆 exclusive car风格包 leather package特殊型 limited edition运动包 sport package专享车轮 exclusive wheels防弹车业务等 security carR8RS models限量车型 special model奥迪长期领先Audi Leadership品牌形象提升Upgrade Brand image 客户对品牌认可度和满意度提升Improve satisfaction准确的业务定位 清晰的发展战略规划完善的业务体系支撑 强有力的措施保障 position, strategy, system, measures ……三大业务，完善品牌体系 3 businesses improve brand system 四大维度，助推品牌发展Promote brand development in 4 aspects 业务现状Business Status 增长潜力巨大，对手来势凶猛，经销商能力欠缺Huge growth potential, strong competitors, dealers lack of capacityAudi Sport 车型信息和亮点Audi Sport Models Info and Highlights经销商缺乏Audi Sport车型的产品信息输入； Dealers are short of information input on Audi Sport Car.不熟悉相关业务的订货流程； unfamiliar with Audi Sport ordering process不熟悉产品的生产流程 Are not familiar with the production process不了解业务的发展方向 Don’t know Audi Sport strategy不了解如何推销Audi Sport Don’t know how to promote Audi Sport Models to the customers……Audi Sport 车型订货流程Audi Sport Models Ordering ProcessR8 SpyderR8 CoupeAudi Sport 车型的生产流程production process of Audi Sport CarRS5 CoupeRS5 CoupeAudi Sport 车型的的客户推荐方法How to promote Audi Sport productsRS7 Sportback培训内容及亮点回顾Training Content Highlights Review 培训背景及目标Training Background Objectives 培训项目概述Training Overview PhaseParticipants11121314151617181920212223242526phase 143phase 232phase 3phase 4total75 persons：培训概述 Training Overview培训地点 training place ：北京 Beijing培训时间 training time：8月 AugustWS 培训 WS training试驾体验 Driving experience 到达和离开 Arrive and Leave培训地点Training Place 奥迪北京运动车体验中心 Audi sport experienc