河南财经学院成功学院.docVIP

河南财经学院成功学院 2009－2010 学年第二学期 期末 考试试卷 （样卷） 系别 外语系 专业 ××级商务英语专业 课程 商务英语 题号 I II III IV V 总计 分数 I. Translate the Chinese terms into English. (1*15) 1. 国际金融市场 9. 外币 2. 信用卡 10. 包装成本 3. 关税壁垒 11. 信用证 4. 母公司 12. 贸易争端 5. 跨国公司 13. 知识产权 6. 外国直接投资 14. 装配线 7. 进口税 15. 进口许可证 8. 商业银行 II. Read the following text and choose the best answer for each question. (2*5) China is the world’s largest shoemaker and exporter. But it must step out of its reputation as a cheap shoemaker. To achieve that goal, Chinese shoemakers should enhance their shoemaking technologies, improve their brands and begin exporting to more regions. More than two-thirds of the 6 billion pairs of shoes produced last year in China were exported. Export volumes of Chinese-made shoes exceeded US $10 billion. However, the average price of each pair of shoes China exported was US $ 2.40. Leather shoes sold for US $ 5.50 per pair. Low-grade shoes account for most China’s exports of shoes. Prices of Chinese-made shoes are lower than those manufactured in Brazil, South Korea and Thailand. Chinese-made shoes tend to cost less than shoes manufactured by rising exporters such as Viet Nam. Overproduction is the main reason for the lower prices of Chinese shoes in the international market. Chinese shoemakers produce a combined 12 billion pairs of shoes per year, and oversupplies have left China’s shoemakers heavily reliant on shoe dealers who often choose account sales to reduce risks. Many retailers and wholesalers fail to pay shoemakers within a reasonable time. But most domestic producers have failed to improve quality and upgrade their designs to increase competitiveness. Rather, they have begun focusing on the export market, where payments for their goods are generally ensured. Also, shoemakers receive tax breaks on their exports Most Chinese shoemakers, because they are small, do not invest to improve quality