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Unit 9 Customer Service When you buy something, what are you expecting? Customers today are not only interested in the products they are offered but all the additional elements of service that they receive: (from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for) High quality customer service helps to create customer loyalty. Listening Text A How to Provide Superior Customer Service Finding new customers is much more expensive than retaining existing ones. Customer servic
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