国际商务管理 Topic 6.pptVIP

Topic 6 Business Analysis Models Time arrangement: 2 periods Aims: To learn two business analysis models, SWOT and PEST. To master some useful phrases and expressions concerning business activity in English Key words and phrases 1. SWOT analysis model 2. internal strengths 3. internal weakness 4. external opportunities 5. external threats 6. PEST analysis model 7. spending patterns 8. fiscal policy 9. monetary policy 10. aging population 11. birth rates 12. IT 13. What is SWOT analysis? SWOT analysis involves the internal strengths and weaknesses of a business and external opportunities and threats. It’s used to analyze the possible internal advantages and problems that a business has and to determinate the external factors of the business. The purpose is to conduct a general and quick examination of a business’s current position and help the business to develop or plan a direction of development of a proper strategy in future. Wal-Mart SWOT ANALYSIS Strengths. Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Marts efficient procurement. A focused strategy is in place for human resource management and development. People are key to Wal-Marts business and it invests time and money in training people, and retaining a developing them. Weaknesses: Wal-Mart is the World‘s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control (管理、控制幅度). Since Wal-Mart sell products across many sec