实用商务项设计.pptVIP

Practical Business Project and Proposal Design实用商务项目设计 Lectured by Wu Qing’er Design your project What is a project? A project is a planned series of activities carried out in order to achieve some specific objectives in a specific period of time. Design your project Your project will be to take a small business which you are familiar with, and produce a simple Business Proposal for a small project that could be carried out by the business to make it bigger, better , more profitable, or more efficient. 1. Analysis of the business (1)The current state of the business Analysis of the business What is the main business , where is it located, how big is the business,etc.? Analysis of the business (2) Current business analysis. How is the business going on at present? What is the present state of the business ? Is it making profit now? How big is it now? (3) Financial performance. How is the financial situation of the business,such as the turnover（营业额）, the revenue（收入） and profit expected (4) Existing problems. What are the things that need to be improved? What are the major problems is the business now facing? How to make the business develop further? 2. Customers Analysis What do your customers need and want? Who are your target customers? Why are they your customers? 3. Focus Group Classified separate groups of a small number of your customers. Each group represents a type of customers. Different groups may have different views and expectations on your project. 3. Focus Group Questionnaire:  You should prepare a number of questions about your business that you want to know the answers to. The questions should be focused on your business. Try to get and list the complaints and suggestions about your business. 4. SWOT Analysis Strength, weakness, opportunity and threats 4. SWOT Analysis Strength: What are the things your business good at? What does your business have that makes it strong or better than other similar business. 4. SWOT Analysis