工商管理毕业论文范文两篇　.docVIP

工商管理毕业论文范文两篇 摘要:近些年，我国连锁超超市得到了很快发展，但是不不可否认，我国零售业连锁超超市的发展还存在不少问题，，与国外零售业连锁超市的发发展还存在很大的差距。为此此，需要对国外内外零售业连连锁超市发展进行比较，并从从中发现我国零售业连锁超市市存在的问题及与国外的差距距，进而在此基础上提出发展展建议。本文首先对连锁超市市基本理论进行了概述，这是是本文进行比较的理论基础。。接着文章分析中外零售业连连锁超市发展与现状，在此基基础上，文章对中外零售业连连锁超市的有关情况进行了比比较。最后，文章分析了中国国零售业连锁超市企业发展存存在的问题，并借鉴国外连锁锁超市发 关键词:零零售业 连锁超市 比较 措措施 Abstract:IIn these yearrs, catena suupermarket deeveloped veryy quickly in our country，，but we can’tt deny that tthere are a ffew problems in the devellopment of reetail trade ccatena supermmarket in ourr country, annd there is vvery big marggin with the development of the foreiign retail trrade catena ssupermarket sstill. For thhis, we need to carry on a comparisonn with the deevelopment off foreign rettail trade caatena supermaarket and finnd problem off retail tradde catena suppermarket in our country from it alsoo and find thhe margin witth retail traade catena suupermarket off the abroad.. Then on thiis foundationn we put forwward developmment suggestiion. At firstt the text caarried on sayying all of tthe basic theeories of thee catena supeermarket and this is theoories foundattion of this text to carrry on compariison. Immediaately after, the article analyzes thee Chinese andd Foreign rettail trade caatena supermaarket developpment and preesent conditiion. On this foundation, the article carried on aa comparison about the reelevant circuumstance of CChinese and FForeign retaiil trade cateena supermarkket. Finally,, the articlee analyzed prroblem of thee Chinese rettail trade caatena supermaarket developpment and draaw lessons frrom the foreiign catena suupermarket deevelopment exxperience alsso and put foorward furtheer the measurre to promotee developmentt of retail ttrade catena supermarket in our counttry. Key wordds: comparatiive measures of retail suupermarket chhains 目 录 要要 一、连锁超市基本本理论概述 (一)连锁超超市的界定 (二)连锁超超市的经营形态 (一)我国零售业连连锁超市历史与现状 (二二)西方零售业连锁超市发展展及其现状 (一))中外连锁超市发展规模比较较 (二)促销手段比较 (三)发展方式比较 ((四)发展业态比较 (五五)规范化管理比较