Lecture_2_Reading.ppt

News analysis Identify the 5Ws and the paragraphs where they are found. Compare this lead with that of “Music business finds little to sing about”. What is the writer’s purpose for this writing? How many quotations does the writer use? What is their function? Scan the article for time expressions to keep track of events. 5Ws Who? – Yoshitaka Nojiri (Para 2) What? – start a wedding planner company (Para 4) Why? – The traditional weddings turned him off;staid. (Para 4) When? – eight years ago (para 4) Where? – Tokyo, Japan (para 1) Lead 延缓性导语（delayed lead） 也称“多段落导语”（multi-paragraph lead），其风格与一般导语迥然不同，起笔比较迂回，给人以轻松、舒展之感。导语似曲径通幽，引人入胜，间接体现新闻要旨。新闻的主要事实不是一开始就被报道出来，而是常常延缓至第二、三段，甚至第四段。读者初看第一、二段，可能不知所云，但再往下看便会明白，记者已把真正的导语放在下文中。 quotations Direct quotations: Para 3 Para 8 Para 10 Para 12 Para 15 Indirect quotations: Para 9 Para 12 Para 14 Para 16 Reading Focus Keeping track of events Scan the article for time expressions A decade ago … Para 2: weddings turned him off So eight years ago,.. Para 4: he rounded up …and started a wedding plan company Today… Para6: the company organizes 8,000 weddings a year, employs 600 people, post a profit of … …when he was 15, Para 11: sold black leather jackets… Time sequence: now…past…now Comprehension What does “new Japan” mean? How is the “new Japan” different from “old Japan”? Which paragraph reveals that difference? What is an old Japanese wedding like? What is the writer’s attitude toward it? How do you know that? Compare the old and new wedding customs and finish “comprehension work” on page 48. How would you introduce the hero? Nojiri A former teenage entrepreneur; he started his first business at 15 a collegiate rugby star He has the talent of identifying undiscovered needs, formulating and turning into reality frugal; penny-pincher (fancy himself) a fashion leader The Warriors What is an entrepreneur? a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and