海南主题酒店的发展对策研究.docVIP

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  • 2016-12-21 发布于贵州
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摘 要 上世纪末以来,我国旅游业继续保持高速发展的势头,而酒店是旅游业发展的重要依托,是旅游产业链上的重要组成部分,随着新时代旅游的发展人们对酒店服务的要求越来越高,一种彰显文化内涵,有自己特色,文化、个性感受的主题酒店在国就这样内应运而生。【1】作为全国的旅游大省之一海南,酒店业竞争也日趋激烈,酒店经营差异化成为不可避免的趋势,主题酒店迎来发展的有利时机。与此同时,对主题酒店的发展也提出了更高要求。本文通过对海南主题酒店的发展现状及问题的分析,对海南主题酒店的发展提出了一些想法和对策。 关键词 主题酒店; 海南主题酒店 ; 发展对策 Abstract Since the last century, Chinas tourism industry continues to maintain the momentum of rapid development, and the hotel is an important basis for the development of tourism, the tourism industry is an important part of the chain, as it requires the development of a new era of tourism for hotel services more high a highlight culture, with its own characteristics, culture, personality theme hotel in the country to feel this way inside emerged. [1] As one of the countrys tourism province of Hainan, the hotel industry is also increasingly fierce competition, hotel operators differences become inevitable, themed hotels usher in the development of the favorable opportunity. Meanwhile, on the theme of the hotel development has also put forward higher requirements. Based on the theme of the hotel in Hainan development status and problems of analysis, the development of Hainan themed hotels put forward some ideas and countermeasures. Keywords : Theme Hotel ;Theme Hotel Hainan ;Development Strategies 目录 1主题酒店概述 1.1主题酒店的定义……………………………………………………(1) 1.2主题酒店的类型…………………………………………………… (2 1.3主题酒店的特点………………………………………………………(3) 2海南主题酒店发展存在的现状和问题问题………………………………(4 2.1主题与特色混为一谈…………………………………………………(5) 2.2主题酒店与区域环境不协调…………………………………………(5) 2.3对主题酒店的宣传力度不足…………………………………………(5) 2.4品牌不清晰……………………………………………………………(5) 3海南主题酒店发展的基本对策……………………………………………(5) 3.1做好市场定位………………………………………………………(5) 3.2做好经营策略………………………………………………………(7) 结论………………………………………………………………………(7) 致谢………………………………………………………………………(9) 参考文献…………………………………………………………………(9) 1主题酒店概述 1.1主题酒店的定义 魏小安在《主题酒店:时代的呼唤市场的需要》认为,主题酒店,?顾名思义,?就是“主题”与“酒店”二者的结合,?以文化为主题,?以酒店为载体,?以客人的体验为本质,?上述几点加在一起就构成了主题酒店的基本定义

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