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Stakeholder Analysis
Purpose
Stakeholder Analysis identifies important groups of people or individuals that can have an influence on the Project. These Stakeholders can have their own objectives and views, which may differ and conflict with other Stakeholders. A Stakeholder Analysis is required to identify all the parties who are directly or indirectly affected by the enterprise’s operations. It sets out the issues, concerns and information needs of the stakeholders with respect to the Project’s sustainable development activities. This includes not only the traditional shareholders, but also some new groups that the insights of sustainable development tell us must be consulted in decisions that affect them.
Background
Stakeholder Analysis was created as an organizational development tool. The technique is based on the premis that an organization can only be successful if it interacts at a constructive manner with the stakeholders. (Ackoff)
Definition of a Stakeholder
Any group within or outside the organisation that has a stake in the organisations performance. (Daft 1991)
Main Catagories of Project Stakeholders
Government
Local Authorities
Vulnerable groups
Employers
Workers
NGOs
Importance of Stakeholder Analysis
Stakeholder Analysis is part of the three necessary conditions for effective change within an organisation or society.
Awareness: stakeholders understand and believe in the vision, the strategy and the implementation plan of the project, etc.
Capability: stakeholders involved believe they can develop the necessary skills and can therefore both cope with and take advantage of these changes which projects result in;
Inclusion: stakeholders involved feel that they value and are part of the changes and the new opportunities associated with the project and choose to behave in new ways (new attitudes, skills and ways of working)
Concepts and constructs
The Stakeholder Analysis is a technique that does not make use of special concepts or construc
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