电子小商务翻译.docVIP

Contents lists available at SciVerse ScienceDirect Electronic Commerce Research and Applications journal homepage: /locate/ecra 目录列出了可用的华艺SCIENCEDIRECT 电子商务研究与应用杂志主页：/定位/ ECRADiscovering target groups in social networking sites: An effective method for maximizing joint in?uential power 在社交网站中发现目标群体：一种有效的方法为最大限度地发挥联合的影响力With the tremendous popularity of social networking sites in this era of Web 2.0, increasingly more usersare contributing their comments and opinions about products, people, organizations, and many otherentities. These online comments often have direct in?uence on consumers’ buying decisions and the pub-lic’s impressions of enterprises. As a result, enterprises have begun to explore the feasibility of usingsocial networking sites as platforms to conduct targeted marking and enterprise reputation managementfor e-commerce and e-business. As indicated from recent marketing research, the joint in?uential powerof a small group of active users could have considerable impact on a large number of consumers’ buyingdecisions and the public’s perception of the capabilities of enterprises. This paper illustrates a novelmethod that can effectively discover the most in?uential users from social networking sites (SNS). In par-ticular, the general method of mining the in?uence network from SNS and the computational models ofmathematical programming for discovering the user groups with max joint in?uential power are pro-posed. The empirical evaluation with real data extracted from social networking sites shows that the pro-posed method can effectively identify the most in?uential groups when compared to the benchmarkmethods. This study opens the door to effectively conducting targeted marketing and enterprise reputa-tion management on social networking sites. 随着广受欢迎的社交网站在这个Web 2.0时代，越来越多的用户有关产品，人员，组织，和许多其他贡献自己的意见和建议的实体。这些网上的意见往往直接影响消费者的购买决策和酒吧LIC的企业的印象。其结果是，企业已经开始探索使用的可行性社交网站平台，进行有针对性的标志和企业声誉管理电子商务和电子商务。正如从最近的市场调研，联合影响力一小群的活跃用户，可以有相当大