3一篇论文.docVIP

本科生毕业设计（论文） NHN集团LINE产品的营销策划研究 总计毕业设计（论文） 23 页 表格 0 表 插图 0 幅 摘要 伴随着科技的日新月异，购物网站凭借着互联网新媒体介质平台，在电子商务市场上获得迅猛增长。近年来，购物网站交易越来越频繁，出现了大量的购物网站，购物网站的出现为消费者提供了非常多的便利。电子商务的飞速发展,使得各种商品的营销途径多样化成为现实。各种商品不再满足于传统市场的销售，而纷纷加入到网络营销中，网络营销在整个市场营销中的比例越来越大，也越来越重要。在网略营销成为市场，且在市场中占据越来越大的份额时，唯曼丽品有限公司作为一个典型的网略营销企业，为中国的网略营销探索做出了积极的贡献。 本文的研究对象是唯曼丽品有限公司，本文通过分析唯曼丽品有限公司的市场环境，并结合唯曼丽品有限公司现有的竞争优势和资源，以战略管理理论为指导，借助SWOT分析等手段，首先分析了唯曼丽品有限公司的营销现状，针对唯曼丽品有限公司的商品、商品的价格、销售渠道、促销方式几个方面分析唯曼丽品有限公司的营销策略，概述了唯曼丽品有限公司面临的问题并对唯曼丽品有限公司的网络营销策略给出建议。 关键词：唯曼丽品有限公司；营销战略；SWOT Abstract Along with the changing of science and technology, shopping website with the new media Internet media platform, to obtain rapid growth in electronic commerce market. In recent years, the trade is more and more frequent shopping website, appeared a lot of shopping website, the emergence of the shopping website provides a lot of convenience for consumers. The rapid development of e-commerce, making all kinds of commodity marketing way diversification into reality. All kinds of goods are no longer satisfied the market sales, and have added to the network marketing, network marketing in the whole market marketing the proportion is more and more big, also more and more important. In onLINE marketing market, and is more and more big share in the market, only Mary product co., LTD as a typical onLINE marketing enterprise, for Chinas onLINE marketing exploration has made a positive contribution. The research object of this article is only Mary product co., LTD., this article through the analysis of the market environment of Mary only product co., LTD., and combining with Mary only product co., LTD., the existing competitive advantages and resources, guided by the strategic management theory, using SWOT analysis method, first analyzed the marketing status quo of Mary product co., LTD., for Mary only product co., LTD. Of commodities, commodity price, sales channels, promotions respects analysis only Mary product co., LTD., marketing strategy, OutLINEs the