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CHAPTER 5: Discussion Questions and Problems 1. Differentiate the following terms/concepts: Primacy and recency effects A primacy effect is the tendency to rely on information that comes first when making an assessment, whereas a recency effect is the tendency to rely on the most recent information when making an assessment. Salience and availability The salience of an event refers to how much it stands out relative to other events, whereas the availability refers to how easily the event is recalled from memory. Fast-and-frugal heuristics and bias-generating heuristics Fast and f