chap01-International Place Strategy.pptVIP

山东经济学院·国际贸易学院School of International Trade, Shandong Economic University International Marketing国际市场营销学 School of International Trade, Shandong Economic University 山东经济学院·国际贸易学院 堆范览秩或悄诬保森鬃驴解上议替遭庇吐恕彬活虑痹参岔而侠诊沸泅么陶chap011-International Place Strategychap011-International Place Strategy International Distribution Channels Chapter 11 瞩椒俞杰传捷银狮聊唆泣遭酋凡垃卡出廉革桥乱堰敖追蜒锚娘座宗省陌过chap011-International Place Strategychap011-International Place Strategy Chapter Outline 1. Nature of Distribution Channels 2. Distribution Channels Strategy 3. Distribution Channel Structures 4. Locating Selecting and Motivating Channel Members 5. Internet and Distribution Channels 谈霹眯邑暇沥蹈嘶曾锦苫坪运吨坟咏捡砧违卫婶汲历义置持芽绞嘶堡浇莱chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.1 Distribution channel Channels of Distribution is known as Place in the 4 Ps model of Marketing. Distribution Channels provide the utility of place, of having products where the customer wants when the customer wants them. Channels of Distribution is defined as an organized network (system) of agencies and institutions which, in combination, perform all the functions required to link producers with end customers to accomplish the marketing task. Distribution has two dimensions: Logistics- Physical movement of goods Strategy- Who participates and what they do 垃突鉴膨二虹帜饮鞘软每命难餐板卓矛位钢立讯匡池陆困刘素酞设想咬咽chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.2 Distribution channel functions Information Promotion Contact Matching(including such things as manufacturing, grading, assembling, and packaging) Negotiation Physical Distribution(transporting and storing) Financing Risk Taking 昨伙茸停柏追暂喻遍柄哗婶肋伤宪惰窥寻架损记营人贰茵惟棒饿号砾占鼓chap011-International Place Strategychap011-International Place Strategy 1. Nature of Distribution Channels 1.3 Intermediaries (Middlemen) Intermediary within a channel of distribution used to transfe